i29 interior architects made the new workplace for Tribal DDB Amsterdam, a extremely ranked digital advertising agency and part of DDB international, worldwide one of the largest advertising offices.
With Tribal DDB our major objective was to create an atmosphere where inventive interaction is supported. And to obtain as significantly workplaces as possible in a new structure with versatile desks and a huge open space. All of this whilst maintaining a perform atmosphere that stimulates long office hours and concentrated operate. As Tribal DDB is element of an international network a clear identity was essential, which also fits the parent firm DDB. The style had to reflect an identity that is friendly and playful but also specialist and severe. The contradictions within these concerns, asked for selections that allow fantastic flexibility in the design.
Situated in a building where some structural components could not be changed it was a challenge to integrate these components in the design and style and turn into an addition to the entire. i29 searched for solutions to various difficulties which could be addressed by one particular grand gesture. At very first a material which could be an alternative to the ceiling program, but also to cover and integrate structural components like a large round staircase. Apart from that, acoustics became a very essential item, as the open spaces for stimulating inventive interaction and optimal usage of space was needed.
This led us to the use of fabrics. It is playful, and can make a strong image on a conceptual level, it is perfect for absorbing sound and consequently it creates privacy in an open space. And we could use it to cover scars of demolition in an successful way. There is possibly no other material which can be utilised on floors, ceiling, walls and to develop pieces of furnishings and lampshades then felt. It is also durable, acoustic, fireproof and environment friendly. Which does not imply it was simple to make all of these products in one particular material!
i29 always appears for choices that answer to numerous inquiries at the very same time. They tell a conceptual story about the organization, the space and the customers of the space. They deal with certain sensible and functional issues and they have to have some autonomous top quality as well. These ‘levels’ are intertwined 1 leads you to the other. If you see how wise it serves it objective practically it leads you to the business. If you see the strong image that is non-depended, it leads you to the functionality, and round it goes.
We believe that simplicity builds character. Evaluate it to a human being sturdy individuals constantly have a single or handful of characteristics that stand out. We all know how challenging it is to remain focused on the one particular issue that is most essential to you. The same way it is with a design and style. The result of becoming quite selective is that you have to push the one particular choice to the limit. It also provides a field of tension, and provides power in a space without having falling into chaos. But a lot more importantly it leaves you with a charismatic atmosphere.